RESUME

One must definitely remember that no interviewer is out aunt or uncle or our teachers to know what sort of person we are.
An analogy may be an newly arrived product on market.None would know the quality or efficiency of it other than the producers of that product.It is the duty of the producers to advertise the importance of product accordingly
Likewise friends remember it is our duty to show them who we are..to tell them that we are the persons they were searching for..
So advertisement is very essential to sell yourself.This advertisement is nothing but your resume.Saying the best about you in the resume is not important.Saying the qualities that you possess and what really company wants from you is the importance of resume.
First analyze the base,functionality,history of the company from the website of that company.Just think that you are the recruiter of that company.Now imagine what sort of persons you would choose to work for your company according to the needs.Now portray them in your resume.
Every little part pf your resume needs importance right form the area of interest.It's not worthwhile to mention what you know in the are of interest.Get the details of company and try to focus their area as your area of interest.