Who Buys Christmas Trees Online?
Online purchases of real Christmas trees are growing at an annual rate of 25 to 50%. Who are these purchasers? Why have the chosen to buy their Christmas trees online? The following are some of the many reasons why someone buys a real Christmas tree online.
CONVENIENCE, CONVENIENCE, CONVENIENCE.
For many purchasers of real Christmas trees, the overriding motivation for buying anything online, including real Christmas trees is CONVENIENCE. These purchasers prefer to point, click and purchase sitting in front of their computer in their warm, cozy home rather than facing nasty weather, large crowds, unscrupulous tree lot salesmen, and the trials of loading a tree on your car top to get it home. The convenience factor is a significant reason why city dwellers without cars, individuals who have limited mobility because of physical challenges or age or those who live in remote locations without easy access to a Christmas tree lot purchase real Christmas trees online.
FRESHNESS AND SAFETY.
Many online purchasers of real Christmas trees know that the freshest trees are ones either they cut themselves from a Christmas tree farm or a forest tree farm OR real Christmas trees purchased online. Real Christmas trees purchased online usually arrive at the front door of the purchaser within 3-5 days after they have been cut. This is a far cry from the 4-6 weeks for trees on most Christmas tree lots. A freshly cut Christmas tree is a much safer Christmas tree. For example, Tannenbaum's, an online retailer of real Christmas trees, is committed to sell premium Christmas trees and have them cut and shipped with 2-3 days of the purchase.
FRIENDS OF THE EARTH.
The purchase of a real Christmas is a much more eco-friendly decision than the purchase of an artificial tree. One study conducted in Sweden concluded that a real Christmas tree grown in natural surroundings was 5 times more environmentally compatible than an artificial Christmas tree (see the Swedish Institute for Air and Environment). Real Christmas trees contribute to the well-being of the planet by producing oxygen during their growing years unlike artificial Christmas trees which produce toxins and carcinogens during the manufacturing process. When Christmas is over, real Christmas trees can be recycled and do not end up permanently cluttering the world's landfills. Several websites, such as Earth911 are available to help individuals find recycle centers for real Christmas trees.
PRICE.
When you add the investment of time, out-of-pocket expenses and the tree lot prices, the price of real Christmas trees purchased online is comparable to or better than to the price of similar real Christmas trees purchased many tree lots and Christmas tree farms.
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Friday, October 10, 2008
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